Carlos Argüello is a Creative and Artistic Director with world-renowned companies such as Walt Disney Features, Cinesite (Kodak), Synthetic Video and PDI (Pacific Data Images). With a high international profile, Argüello has been a speaker in United Nations, Geneva, China, Organization of American States (OAS/OEA), Inter American developing Bank, IDB. He has been cited many times by television programs as well as magazines and newspapers, for his expertise and achievements supporting the creative industries as a development driver in the region.

Baron and the Ford immersive Vehicle Environment team enable the company to bring products to market faster and more cost effectively, by allowing different disciplines in product development to communicate in a common environment.